Identity system · v1.0
The Reveltium identity.
Our logo, colour, typography and voice. Use these guidelines to present Reveltium consistently — on packaging, in print, on screen and in conversation.
01 — Logo
Mark & wordmark
The mark is a faceted R cut from two planes: a forward-pointing chevron and a detached lower facet. It reads as direction and precision — a signal moving forward. The wordmark is custom lettering with open, bar-built Es; it is artwork, never typed out in a font. The logo is strictly monochrome.
Primary · stacked
Primary · stacked
Horizontal · wide formats
Horizontal · wide formats
Mark · small spaces, product surfaces
Chip · avatars, app icons, favicons
02 — Usage
Clear space & rules
Give the logo room. The unit x is the height of the mark's lower facet. Keep at least 1 x of clear space on every side, and never place text, imagery or edges inside this zone.
Horizontal logo: 120 px / 30 mm wide. Stacked logo: 80 px / 20 mm wide. Mark alone: 16 px / 5 mm tall.
The logo appears in Logo Black (#1D1D1B) or White — nothing else. No Signal Orange, gradients, tints or transparency.
No stretching, rotating, outlining, shadows or effects. Don't retype the wordmark, rearrange the lockups or separate the two facets of the mark.
03 — Colour
A restrained palette
Reveltium is black and white first — exactly like the logo. Signal Orange is a digital accent for interfaces only: use it sparingly to mark status, focus and the single most important detail on a surface, and never inside the logo. As a rule, it should cover no more than 5% of any layout.
04 — Typography
Three typefaces, three jobs
All three families are open-source and freely available. Headlines are tight and confident; body copy is calm and readable; monospace carries technical data, labels and specifications.
05 — Voice
How we sound
We speak like a good engineer explaining their work to a smart friend: precise, calm, a little understated. Confidence comes from specifics, not superlatives.
We are
- Precise — we use real numbers and plain terms.
- Focused — one idea per sentence, one purpose per product.
- Understated — we let the engineering do the talking.
- Honest — we state limitations as clearly as capabilities.
We avoid
- Hype words: "revolutionary", "game-changing", "ultimate".
- Vague claims that can't be measured or verified.
- Exclamation marks, emoji and forced urgency.
- Jargon used to impress rather than to inform.